‘Elf on the Shelf’ a holiday hit

As I wrote recently, the Elf on the Shelf has become a popular tradition with many young families–even though my niece’s four yeal old son had his misadventure concerning one. (See Elf on the Shelf Causes Chaos.)

According to the myth, an elf must be named before he receives his magic powers. I am proud to say that my sister’s great grandchild named her elf, Sheila. Not sure why she chose that name since I have had very limited contact with the child but, nevertheless, I think she chose an excellent name.

Here is the story of how the elf legend was born and how an enterprising family refused to take “no” for an answer. It turns out they knew more than the many fancy publishers who turned them down. After selling more than 2.5 million, this mother-daughter team now gets the last laugh.

‘Elf on the Shelf’ a holiday hit.

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2 Responses to ‘Elf on the Shelf’ a holiday hit

  1. Kathie eberwine says:

    ELF ON THE SHELF – My children were born in 1971 and 1974. In 1975 I went to a craft sale and there were two hand made elves. And I bought them. Since I already told my children that Santa’s elves were watching them, I moved them to different locations around the house during December. No story – just moving elves. I still have the elves!

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